Central Florida’s tourism industry generated a record $98.6 billion in economic impact in 2025, supported by increased visitor spending, employment and tax revenue, according to a study released Thursday.
The total represented a 4.4% increase from 2024, according to Tourism Economics, an Oxford Economics company. The study was commissioned by Visit Orlando, Experience Kissimmee, Seminole County and the Central Florida Hotel and Lodging Association.
Visitors directly spent $62.9 billion across Orange, Osceola and Seminole counties in 2025, a 5% year-over-year increase. That amounted to more than $172 million in daily spending at hotels, restaurants, attractions, retailers, transportation providers and other businesses.
Orange County accounted for 85% of visitor spending, followed by Osceola County at 12% and Seminole County at 3%.
Tourism also generated $35.7 billion in indirect and induced economic activity. Indirect activity includes purchases made by tourism-related businesses from suppliers, while induced activity reflects spending by workers whose wages are supported by visitor activity.
The report follows Visit Orlando’s announcement that the region welcomed a record 76.7 million visitors in 2025.
Tourism supported an estimated 476,541 jobs across the three-county region, representing more than 37% of total employment. More than 294,659 of those positions were directly tied to tourism, including jobs at hotels, restaurants, attractions and entertainment venues.
The broader economic activity also supported employment in construction, transportation, engineering, financial services and other industries. Tourism-related wages totaled a record $29.1 billion in 2025.
The industry generated an estimated $7.1 billion in state and local tax revenue, up 4.8% from the prior year. The report said the revenue helped offset the average Central Florida household’s tax burden by approximately $7,690. The estimated offset was $10,705 per household in Orange County.
Tourist development taxes on hotels and short-term rentals accounted for about 7% of the total tax revenue attributed to visitors, with the remainder generated through sales and other taxes.
