inks partnership with Miami Grand Prix ahead of F1 race

by | Feb 17, 2022

South Florida Motorsports (SFM) and Hard Rock International has announced as the official title partner of the Formula 1 Miami Grand Prix.

The nine-year deal will see, the world’s fastest growing cryptocurrency platform, become an integral part of the newest Formula 1 event on the calendar, with its brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome.

“We are excited for our long-term title partnership with We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1 Miami Grand Prix,” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1® Miami Grand Prix. “This will be an international event and we look forward to growing together on a worldwide scale.”

Seminole Hard Rock Hotel & Casino Hollywood will host the official kick-off party for race weekend on Thursday, May 5. The historic race was brought to life by city and county officials who approved a ten-year deal in 2021 to bring Formula One racing to the United States. The deal was brokered in part by Miami Dolphins owner Stephen Ross, who’s Hard Rock Stadium will form the heart of the 3.36 mile circuit that will feature 20 cars hitting top speeds around 200 miles per hour. Miami Dolphins Vice President Tom Garfinkle has been named Managing Partner of the Miami Grand Prix.

As part of the deal, Hard Rock will also receive enhanced brand awareness across the Formula 1® Miami Grand Prix digital network as well as TV-visible trackside signage.

“Hard Rock is proud to partner with the Formula 1 Miami Grand Prix on this international event,” said Jim Allen, Chairman of Hard Rock International. “With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”

To celebrate the special partnership, Hard Rock also created a custom-made Formula 1® Miami Grand Prix light show theme on the façade of The Guitar Hotel. In a moment of connection across the city, both The Guitar Hotel and Hard Rock Stadium were illuminated in Formula 1® Miami Grand Prix colors and imagery.

Additionally, the Hard Rock Beach Club, which spans the area by turns 11, 12 and 13, will give guests a uniquely South Florida environment to enjoy all of the racing action, including a nearly 24,000 square-foot beach, resort-style pools and two levels of luxury cabanas plus special musical performances.

“We are excited to have Hard Rock’s global iconic brand as a founding partner of the Formula 1 Miami Grand Prix. The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring International musical artists, and a high-energy Miami vibe with beach cabanas and resort-style pools,” Walls added.


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