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Florida Hispanic voters prioritize economy; Trump and Scott lead in 2024 races

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A poll of Florida’s Hispanic voters shows that the economy is their top concern ahead of the 2024 election, with Donald Trump holding a lead over Kamala Harris in the presidential race among the demographic.


A poll released on Tuesday found that Florida’s Hispanic voters are prioritizing economic issues as they head toward the 2024 general election.

The statewide survey, conducted by Mason Dixon Polling & Strategy, polled 625 registered Hispanic voters and found that 41 percent ranked the economy as their top concern. Among Donald Trump supporters, 48 percent cited the economy as the most important issue, compared to 32 percent of Kamala Harris supporters.

In addition to economic concerns, 13 percent of respondents identified the protection of democracy in the U.S. as a key issue. The sentiment was more pronounced among Harris supporters, 19 percent of whom listed it as a top priority, compared to 10 percent of Trump supporters. Immigration was also a significant issue for 10 percent of voters, with slightly higher importance among Trump supporters (11 percent) than Harris supporters (9 percent).

Regarding the presidential race, the poll indicates a lead for the Republican ticket of Trump and J.D. Vance, who secured 48 percent of support among Florida’s Hispanic voters. The Democratic ticket of Harris and Tim Walz garnered 41 percent, with 7 percent of respondents undecided and 4 percent favoring a third-party candidate. Trump enjoys strong backing in Southeast Florida with 53 percent support, while Harris leads in Central Florida (45 percent) and the Tampa Bay area (48 percent).

The survey also captured voter preferences for Florida’s U.S. Senate race, where Republican incumbent Rick Scott holds a 48 percent to 37 percent lead over Democratic challenger Debbie Mucarsel-Powell. Thirteen percent of voters remain undecided. Regionally, Mucarsel-Powell has a slight advantage in Central Florida and the Tampa Bay area, while Scott leads in Southeast Florida with 52 percent support, compared to Mucarsel-Powell’s 34 percent.

The poll further noted variations in support based on voter origin. Cuban-American voters overwhelmingly favored Trump (61 percent) and Scott (61 percent), while Puerto Rican voters showed stronger support for Harris (58 percent) and Mucarsel-Powell (50 percent). Additionally, Trump enjoys greater support among male voters (60 percent) compared to female voters (37 percent), whereas Harris holds a 53 percent favorability among women.

The poll, conducted through live telephone interviews, has a margin of error of plus or minus four percentage points.