HCA Florida Healthcare continues statewide brand adoption plan

by | Nov 15, 2021


HCA Florida Healthcare announced on Monday that 11 of its more than 400 affiliated sites of care across Florida will adopt the new HCA Florida Healthcare brand today, signaling their connection to the state’s leading collaborative care network.

The first facilities to adopt the brand in Florida include four existing hospitals, six freestanding emergency rooms (ERs) and a new, state-of-the-art hospital. The statewide transformation is part of HCA’s larger plan to create a statewide brand to reflect the state’s extensive network of specialists and dedicated healthcare experts by the third quarter of 2022.

“Our colleagues and physicians across Florida have long been united in serving our mission. Now, we will also be united under the HCA Florida Healthcare brand and will continue to work together to deliver top-quality care for patients across the Sunshine State,” said Chuck Hall, national group president at HCA Healthcare.

In a press release, the group noted that HCA Florida University Hospital, located adjacent to the campus of Nova Southeastern University in Davie, Fla., will open today. The state-of-the-art facility represents a $360 million investment in delivering the latest advances in personalized care to communities in South Florida.

“The new HCA Florida University Hospital is the latest example of our long-standing commitment to providing patients access to advanced treatments, innovative technologies and experienced specialists and care teams who treat patients like family,” said Hall.

Memorial Hospital of Tampa and its Tampa Community Hospital campus will also adopt the new HCA Florida Healthcare brand today. The new branding reflects the Tampa sites’ connection to HCA Florida Healthcare and will rebrand Memorial Hospital of Tampa to HCA Florida South Tampa Hospital and Tampa Community Hospital to HCA Florida West Tampa Hospital.

“We are excited to be part of the first group of hospitals to reflect the new HCA Florida Healthcare brand with names that directly link us to the communities we so proudly serve,” said Sonia Wellman, chief executive officer of HCA Florida South Tampa Hospital. “Our new names clearly illustrate that we are part of a unified, connected network of excellence across the state. While our names have changed, our commitment to caring for our patients and moving healthcare forward remains the same.”

Additionally, Brandon Regional Hospital and its five freestanding ERs will also adopt the new HCA Florida Healthcare brand and logo, as well as other facilities across East Florida.

“We are excited to be one of the first hospitals to share our new names and logos with the public today,” said Bland Eng, chief executive officer of HCA Florida Brandon Hospital. “This initiative visually unites us with our colleagues and care sites across Florida and reaffirms that we are all part of the same family that provides our patients with high-quality and compassionate healthcare services.”

These facilities are the first of more than 400 affiliated sites of care across the state to begin using the HCA Florida Healthcare brand. By spring 2022, the remaining sites of care in Florida, including hospitals, freestanding ERs and physician practices, will officially adopt the statewide brand, uniting more than 11,000 medical staff physicians and more than 77,000 colleagues.

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