• The campaign will run in stores within the company’s Jacksonville, Lakeland and Miami divisions
• Hurricane Fiona has impacted Puerto Rico, the Dominican Republic and the Turks and Caicos over the past three days
• Fiona will track near Bermuda, before making its way into Atlantic Canada

Publix stores in the Sunshine State are activating a register campaign to allow customers to assist Puerto Rico in response to the effects of Hurricane Fiona.

Donations can be made at checkout at any Publix store in the Jacksonville, Lakeland and Miami divisions, and 100% of the donations will go to the American Red Cross. This will help the American Red Cross to respond and help people recover from the effects of the storm.

In a Wednesday news release, the Florida-based grocery chain noted that the end date for the program will be determined based on customer response.

In addition, Publix Super Markets Charities is making a $100,000 donation to the American Red Cross to help support relief efforts in Puerto Rico due to Hurricane Fiona.

“Our Publix family extends beyond our local neighborhoods,” said Publix Director of Community Relations Dwaine Stevens. “With many of our associates and customers having family members living in Puerto Rico, we are grateful to be able to help.”

Hurricane Fiona slammed into Puerto Rico on Monday, leaving roughly half of the island’s residents without access to water and more than a million without power. The powerful storm has claimed at least five lives and is forecast to strengthen as it marches through the Caribbean.

Fiona, after its center passed the Turks and Caicos as a Category 3 storm, strengthened into the first Category 4 of the 2022 Atlantic hurricane season early Wednesday and is headed for Bermuda and a likely pummeling of parts of Atlantic Canada in the coming days.