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Ad Rates

Why advertise on The Capitolist? Our audience is comprised of some of the most informed political readers in the country. Florida is not only the nation’s largest and most influential political swing state, but we are also the 16th largest economy in the world.

The state’s most influential thought leaders, decision makers and power brokers all read The Capitolist. Our audience includes hundreds of state and federal lawmakers, and just as important, their staffers. Our content is read and emailed inside the Florida governor’s office, and across dozens of state agencies. But that’s not all. The Capitolist also boasts one of the largest and most politically active Facebook audiences in the state, with more than 35,000 (and growing!) followers who regularly read and share our content with their friends and family.

Put simply, if you want to reach one of Florida’s most politically influential audiences, you want to advertise on our site.

Our ad rates for 2020 are posted here, but are not set in stone. If you have a special situation or request, we can work with you to make our platform work for you and your organization.

Scroll down to see examples of each type of ad.

Masthead – This ad type appears immediately below our featured story every day on the home page. It appears in the same location on mobile. 


Post Leaderboard – Our most popular ad, the post leaderboard appears on every unique story page that we publish, and we work with you to create a special size for mobile that really gets attention.


Post Sidebar – This is a desktop only ad module that can be any height, but a maximum width of 300 pixels.


Advertorial – The beauty of this ad module is that while it is marked as “sponsored content,” it appears in-line with our other stories in our popular Breaking News ticker, and it stands out because it includes a custom image, and you get to choose the headline and subtext. These modules can also be included in our morning email, The ReCap, which goes out to over 4,400 subscribers (and growing!).