The campaign of Gov. Ron DeSantis on Wednesday announced that the first advertisements for his 2022 re-election bid will be in the Spanish language.
Targeting Miami and Orlando in particular, the governor’s campaign will spend upwards of $5.3 million to reserve slots on Spanish language broadcasts, radio, and digital spaces. DeSantis’ campaign told Fox News that the media reservation reflects DeSantis’ “commitment to communicating his “Keeping Florida Free” policy agenda to Spanish-speaking voters.
“As Joe Biden and the Democrat Party continue to lose their footing with the Hispanic community, Republicans are gaining and growing, the DeSantis campaign told Fox News. “Spanish-speaking Hispanics in Florida and across the country are moving towards Governor Ron DeSantis because of his emphasis on economic opportunity, education, public safety, and other family-focused policies. This is our first media investment of the campaign, proving the importance we are placing on sharing our freedom agenda with Spanish-speaking voters across the state of Florida.”
The most recent Axios-Ipsos Latino poll showed that Gov. Ron DeSantis’s standing among the group increased seven percent since the last poll was conducted in December. Poll respondents indicated that inflation is a forefront issue, leading to a defection of support from Democrat policies.
46 percent of respondents in March had a favorable opinion of DeSantis, up from 39 percent late last year.
The GOP found success among Latino voters in Florida during the most recent Presidential election. While support for Republicans among Cuban-Americans has been consistently strong, the party’s backing among Latinos in Florida who don’t identify as Cuban or Puerto Rican rose significantly to 50 percent, according to NBC News exit polls.
Miami-Dade, the state’s largest county, dramatically shifted from being a reliably blue county that Hillary Clinton won by 30 points in 2016 to what some experts are now calling a purple county after Joe Biden won by just 7 points.
DeSantis looks to tap into the same Latino fanfare that Trump was able to draw out.
As of the time of this writing, DeSantis holds large polling leads over each of his gubernatorial opponents and appears to be on his way to a second term at Florida’s helm.
Strong Latino support from his home state, however, likely amounts to a moot point thanks to a war chest of fundraising and preexisting support in the gubernatorial race, but could be key in driving momentum for a possible 2024 run for the White House.