Democrat Chris King, the Orlando-area businessman who’s seeking his party’s nomination for governor, has released another campaign ad (see below). The spot is called “Fresh Vision” and features clips of King’s comments made during last week’s debate at WTVT in Tampa.

“I am the candidate that is the outsider with new ideas and fresh vision, who is willing to display the political courage that this state needs to get big things done,” King said during the debate. “You know, I was the first candidate in a generation that said I will not take a dime from the sugar industry and I will not be beholden when it comes to our environment.”

The spot will be targeted at Democratic voters on Facebook.

Recent polls have shown King trailing his three Democratic opponents. The Capitolist’s HorseRace Index, which uses a weighted formula to come up with an average of all the polls conducted to date, shows former Miami Beach Mayor Philip Levine at the top of the list with 19.3 percent. He’s followed by former U.S. Rep. Gwen Graham with 16.1 percent. Tallahassee mayor Andrew Gillum is third with 9.5 percent and King follows last with 3.2 percent.

However, a memo from David Binder Research released this morning says a new poll shows there is still a high number of undecided voters and that the nomination is still a toss-up. But the memo did not include the actual voter percentages each candidate received.

“Results show that there is no current frontrunner in the race and that the race is still completely wide open, with 37% of Democratic voters still undecided on their choice, and no candidate receiving more than 25% support from voters,” the memo said.  

“Despite greater name ID, media attention and paid television advertising, there is little enthusiasm for the candidates voters already know in this race,” said Omar Kahn, the King campaign’s senior adviser. “After losing five straight governor’s races and the state to Donald Trump, Florida Democrats prefer Chris King’s fresh leadership and new vision over a traditional political resume. Chris is uniquely qualified to win the Democratic primary if his background and message are known.”