The Walt Disney Company was recently ranked as the eighth most reputable company in the world and second in the U.S. by the 2021 Global RepTrak 100, an annual gold-standard report on reputation and brand.
Based on an analysis of millions of data points organized into seven key drivers of reputation — Products and Services, Innovation, Workplace, Governance, Citizenship, Leadership and Financial Performance — the 2021 Global RepTrak 100, according to RepTrak, represents the first comprehensive, post-pandemic study that evaluates the impact of unprecedented global events on company reputation and brand promises.
Despite park closures globally last year, The Walt Disney Company is seen as navigating the pandemic well, continuing a decade long trend of consistently ranking in the Top 10 most reputable companies – one of only two companies to do so. It is the only media and entertainment company within the Top 10 this year.
Disney is also one out of only two companies among the Top 10 to receive an “Excellent” Reputation Score when it comes to its financial performance.
The world’s Top 10 companies in order of global reputation include The LEGO Group (Denmark) 80.4, Rolex (Switzerland) 79.6, Ferrari (Italy) 78.8, The Bosch Group (Germany) 78.1, Harley-Davidson (USA) 78.1, Canon (Japan) 77.6, Adidas (Germany) 77.6, The Walt Disney Company (USA) 77.5, Microsoft (USA) 77.1 and Sony (Japan) 77.
The 2021 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.
To determine the 2021 Global RepTrak 100, The RepTrak Company analyzed reputation data for over two-thousand companies. For consideration, a company had to meet the following criteria:
Be a corporate brand with global revenue above $2 billion; must achieve a global average familiarity threshold above 20 percent in all fifteen countries measured and a familiarity threshold above 20 percent in eight or more of the fifteen countries measured; and, must reach a qualifying reputation score above the median score (i.e., 67.3 points).
The 2021 Global RepTrak 100 ranking is based on 68,577 respondents collected globally across the 15 largest economies through online surveys. Data for this survey was collected from December 2020 through January 2021.