Florida’s consumer sentiment climbs for second consecutive month, signaling strong economic prospects

by | Nov 29, 2023



  • The University of Florida’s consumer sentiment survey for November indicated a growing optimism about Florida’s economic prospects, with a 1.9-point increase in consumer confidence to 68.3, marking the second consecutive monthly rise.
  • Floridians showed a particularly positive view of their current financial situations compared to a year ago and an increased willingness to purchase major household items.
  • The state’s broader economic indicators, such as an unemployment rate of 2.8 percent and continuing levels of job growth, along with signs of decelerating inflation at a 3.2 percent annual rate, reinforce the survey’s findings.
  • The survey also revealed demographic disparities in sentiment. Older Floridians, men, and individuals earning less than $50,000 per year displayed less optimism about future economic conditions.

Floridians expressed increased optimism about the state’s economic prospects in November, as evidenced by the latest consumer sentiment survey conducted by the University of Florida (UF).

The survey, released this week, marked an uptick in consumer confidence, suggesting a positive outlook for the state’s economy as the year draws to a close. The survey showed a 1.9-point increase in consumer sentiment, climbing to 68.3 from October’s revised figure of 66.4. November’s findings are the second consecutive monthly rise in Floridian sentiment.

Notably, Floridians’ views on their current financial situations compared to a year ago saw the most significant uptick, rising by 3.1 points. Additionally, there was an increased inclination towards purchasing major household items, indicating a boost in consumer spending expectations.

“While optimism in November was primarily driven by opinions regarding current economic conditions, expectations about future outlooks, particularly over the next 12 months, also played a significant role,” said Hector H. Sandoval, director of the Economic Analysis Program at UF’s Bureau of Economic and Business Research.

Florida’s broader economic indicators complement the survey’s findings. The state’s unemployment rate remained steady at 2.8% in October, lower than the national average of 3.9 percent. The state also experienced job growth, contributing to a stable economic environment.

Inflation, a key concern for many consumers, also showed signs of deceleration, registering a 3.2 percent annual rate. While still above the Federal Reserve’s target of 2 percent, the slowdown in inflation has been a contributing factor to the rising consumer confidence.

“While more evidence of cooling inflation is needed for the Fed to conclude the historic tightening cycle that has led interest rates to a 22-year high, the current pause is undoubtedly welcome and contributes to a positive economic outlook,” said Sandoval.

Despite the overall positive trend, the survey highlighted demographic disparities in sentiment. Older Floridians, particularly those over 60, along with men and individuals earning less than $50,000 annually, exhibited less optimism about the future.

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