Rising costs continue to dominate voter concerns in Florida, with property insurance leading as the state’s most pressing financial burden, according to a new poll from the Associated Industries of Florida (AIF) Center for Political Strategy.

Overall, the poll found that 33% of respondents identified property insurance as the most important issue facing the state, ranking ahead of inflation at 21% and housing costs at 11%.

Economic pressures are weighing heavily on Florida households, with respondents citing property and homeowner’s insurance, groceries, rent or mortgage payments, healthcare, and auto insurance as their top financial concerns. Property insurance costs have surged in recent years due to increased storm risks, litigation expenses, and rising reinsurance rates, contributing to affordability challenges statewide. Inflationary pressures on food and housing costs have further compounded financial strain, making economic relief a central issue for Florida voters.

Amid concerns over affordability, the poll found that 42% of voters believe neither political party is effectively addressing property and home insurance costs. Republican candidates maintain an advantage in the broader political landscape, with voters favoring a generic Republican over a generic Democrat for the state legislature by a 7-point margin, 48% to 41%.

On key issues, Republicans polled ahead of Democrats in handling the economy (47%-22%), reducing inflation and everyday costs (39%-21%), helping the middle class (41%-33%), education (42%-32%), and protecting personal freedoms (48%-38%). President Donald Trump’s job approval stands at 53%-46%, with strong backing from Hispanic voters (55%-45%) and nearly 40% approval among Black men.

The poll also measured opinions on business-related policy proposals. A plurality of voters support eliminating Florida’s business rent tax, with 38% in favor and 24% opposed. Support spans income brackets, with low-, middle-, and high-income voters backing the measure by double-digit margins. Additionally, 70% of respondents expressed support for protecting businesses from predatory cybersecurity liability lawsuits, a position held by 80% of Republicans, 58% of Democrats, and 67% of independents.

Voter registration trends continue to favor Republicans, who have expanded their advantage over Democrats to 1.16 million registered voters. As of the 2024 book closing, Florida had 14.2 million active registered voters, with Republicans accounting for 39.5%, Democrats 31.4%, and independents 29%. Since 2020, Republican registrations have grown by 434,462, while Democrats have seen a net loss of 848,179 voters.

The survey, conducted by McLaughlin & Associates, polled 800 likely 2026 general election voters from Feb. 10-13 using landlines, cell phones, and SMS-to-web outreach. It carries a margin of error of plus or minus 3.5% at a 95% confidence level.