- Trulieve, one of Florida’s biggest players in the marijuana industry, contributed another $5 million to the Smart and Safe Florida campaign
- With the contributions, Trulieve’s total investment sits at $20 million
- The Smart and Safe Florida campaign seeks to amend the state Constitution to allow recreational cannabis to be sold to individuals 21 and older
- According to News Service of Florida, the initiative received 148,418 verified petition signatures as of Jan 11th, needing 891,589 to make the 2024 ballot
Trulieve, an industry leader in the Florida cannabis market, contributed another $5 million dollars to the Smart and Safe Florida campaign, according to recently-released financial reports, bringing its total investment to $20 million.
The Smart and Safe Florida campaign seeks to amend the state Constitution to allow recreational cannabis to be sold to individuals 21 and older
Should the amendment appear on the 2024 ballot, a general vote would decide whether or not to add the legalization of recreational cannabis to the state Constitution.
“It’s all about improving access,” Trulieve CEO Kim Rivers told The News Service of Florida in an interview. “We came into this with a mission to provide access to high-quality products that are safe and have an appropriate value proposition to give folks control over their – in the original days – medical journey. I don’t think that changes here. I mean, in effect we are at our core about expanding the opportunity for access to safe, legal products, which is what this would allow us to continue to do.”
The Smart and Safe Florida organization consulted a signature-gathering business in late 2022 to obtain over 900,000 signatures, with 891,589 verified signatures required to make the ballot. The signature verification deadline is Feb 1, 2024.
According to News Service of Florida, the initiative received 148,418 verified petition signatures as of Jan 11th.
In addition, Medical Marijuana Treatment Centers and other licensed groups would be able to buy, develop, and distribute marijuana and accessories for sale.
If voters sign off on the new proposal, lawmakers still would have the final say on how the industry is structured and regulated.