The latest New Hampshire GOP primary poll indicates a decline in Gov. Ron DeSantis’ support, with former President Donald Trump maintaining a lead and Nikki Haley making gains.

The latest GOP primary poll in New Hampshire shows a decline in support in The Granite State for Gov. Ron DeSantis, while Former President Donald Trump maintains a lead and Nikki Haley surges into contention.

DeSantis, who requires a strong showing in the state following a distant second-place finish to Trump in the Iowa caucus, holds just 4 percent of the voter support, indicating a decrease in his popularity among New Hampshire Republicans, whom he polled at 6 percent with last month.

The survey, conducted from January 12 to 15, 2024, gives credence to Haley’s mounting momentum, gaining 11 points since December, from 29 percent to 40 percent. Trump’s support similarly increased over the same period, from 33 percent to 40 percent.

The poll also highlighted differences in candidate preferences across various demographics. Among undeclared voters, Haley leads with 51 percent support, compared to Trump’s 24 percent. However, Trump maintains a stronger position among registered Republicans, with 47 percent support to Haley’s 35 percent.

Age-based preferences show both Haley and Trump with 40 percent support among voters aged 50 and older, and similar support levels among voters aged 18 to 49. Gender-wise, Haley leads among male voters with 44 percent, while Trump leads among female voters with 43 percent.

Among voters who are definite about voting in the primary, Trump leads with 41 percent to Haley’s 39 percent. However, Haley leads among voters who are likely but less certain about voting with 51 percent, compared to Trump’s 26 percent.

The survey, sponsored by the American Research Group, Inc., involved 600 telephone interviews with likely Republican primary voters, including 406 Republicans and 194 undeclared (independent) voters. The margin of error is ±4 percentage points.