• Miami-based and celebrity backed Betr launched its micro-betting app today on both Apple and Google Play
• The app aims to allow users to bet on virtually every play in major professional and college sports through a simple interface
• Betr says its goal is to “disrupt the legacy gambling industry”

Even as sports betting rivals Fan Duel, Draft Kings, and the Seminole Tribe mull their next moves to legalize sports betting in Florida, another player announced last month it, too, was getting into the game. And today, Betr, which describes itself as a sports focused “micro-betting” and media company, announced the launch of the Betr app, available nationwide on both Apple and Google Play stores, according to a company press release.

Betr says it’s “the world’s first micro-betting focused app, featuring a user experience exclusively focused on enabling users to predict the outcomes of every moment of every sporting event.”

“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, Founder & CEO of Betr. “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting. While this is very much an initial version that will get considerably betr over time, we believe the experience released today provides a glimpse into the future of sports betting in the U.S. – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before.”

The company says its users will be able to wager on every pitch and at-bat of all Major League Baseball games, and every play and drive of all NFL and College Football games. The company aims to improve and simplify the betting experience for users, depicting individual betting markets as more intuitive multiple-choice questions, while odds are displayed in easy to understand payout multiples rather than traditional, but hard to understand Vegas-style odds.

Betr’s app will initially launch as a free-to-play experience but will be available in select states (other than Florida, for now) for real money betting over the coming months as the company obtains licenses and regulatory approval in the U.S. The company plans to award real prizes for free-to-play users who wager and win coins.

“The future of the sports betting industry is finally here,” said Alex Ursa, Head of Product at Betr. “What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditized legacy sportsbook product. Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world.”

Betr also announced that one user who downloads the app and correctly predicts the first play of the NFL season – Run or Pass – will win a free Betr branded Jeep Wrangler.

Betr recently announced a partnership with the Hall of Fame Resort & Entertainment Company which allows them to initially rollout the real money version of the app in Ohio. The company will soon be announcing additional market access partnerships covering its real money betting launches in other states. For the latest information on Betr, follow @betr on TikTok, YouTube, Instagram, Twitter, LinkedIn and at betr.app.

According to the company’s press release, Betr was founded in 2022 by Joey Levy and Jake Paul. The company has also launched a new media venture for the next generation of sports fans. Betr is setting out to disrupt legacy gambling and legacy media, with a mission of making sports and betting “betr.”