Philip Levine announces another television ad buy in an effort to reach voters

by | Apr 10, 2018

If the polls conducted so far in the race for Florida governor tell one thing, it’s that voters don’t really know who the candidates are yet. That’s true in both primary contests.

But one candidate, Democrat and former Miami Beach mayor Philip Levine, is trying to make himself better known to Floridians by continuing to buy television time.

The Levine campaign announced Tuesday it was spending another $1.7 million on a television ad buy for the month of April.

“With the primary election only 5 months away, our latest ad buy doubles down on our efforts to effectively reach voters and show why Philip Levine is ready to lead the third largest state in the country as its next Governor,” said Christian Ulvert, Levine’s senior campaign adviser. “Our campaign is focused on reaching voters on airwaves and in living rooms, as we take Mayor Philip Levine’s progressive vision for our future to every corner of our state.”  

The Capitolist’s HorseRace Index, which uses a weighted average of the polls taken thus far in the race, shows Levine leading the Democratic field of candidates. But, the Index shows him with just over 14 percent of the support of Democratic voters. That’s one percent more than second-place candidate Gwen Graham.

Today’s announced media buy follows a $2 million dollar ad buy in March and $4 million before that. The latest spot was first released last month and is called “The Person He Is,” which provides viewers with a quick biographical sketch of the candidate.

As part of today’s announcement, the Levine campaign also released a Spanish-language version of the spot.

Both Levine and Graham, along with Tallahassee Mayor Andrew Gillum and Orlando-area businessman Chris King are seeking the Democratic nomination.

The Republican contest features Agriculture Commissioner Adam Putnam and U.S. Rep. Ron DeSantis, with House Speaker Richard Corcoran expected to announce his candidacy soon.  The HorseRace Index shows Putnam leading DeSantis by a half percent.


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