Coming off a record year in 2016, one of the state’s leading strategic communications firms says it is taking steps to prepare for future growth and Monday announced major new roles for three members of its current management team.
Ron Sachs, the founder and CEO of Sachs Media Group, has appointed three members of his team–Michelle Ubben, Ryan Cohn and Lisa Garcia–to take on new duties with the firm.
“The real strength of our firm is the depth of our excellent team of stellar professionals – the best in our field,” said Sachs. “We are going to maximize the advantage that our diverse talent can provide for every client and project as the essential strategic communications partner for organizations looking to leverage a major opportunity, overcome a significant threat, consistently excel and win.”
As for the management changes, Ubben will assume the role of president of Sachs Media Group. As president, Ubben will concentrate on strategy, client priorities, business development and crisis management.
Prior to her new duties, Ubben served as the firm’s senior partner and chief operating officer.
“Michelle’s is her ability to listen to any client’s challenge or problem, to synthesize a flood of seemingly disconnected information, and distill it all into a compelling narrative that solves the problem or breaks through any barriers,” Sachs said.
Ubben is a 20-year veteran of Sachs Media and prior to that she spent 14 years working for various communications offices in state government.
Cohn, who has served as the company’s Vice President of Digital, will assume the role of executive vice president. Cohn will be part of the core leadership team that will be in charge of mapping out the firm’s future direction and growth.
Garcia will be the company’s chief operating officer. She will be in charge of the firms’ day-to-day operations. Garcia will also oversee the business’ diversity and inclusion efforts.